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''Showmen's Trade Review'' was a weekly trade magazine for exhibitors and distributors of motion pictures published by Charles E. "Chick" Lewis (February 6, 1896 - October 22, 1953) out of offices in New York City. The first issue was published on May 27, 1933, under the name ''Showmen's Round Table''. Lewis changed the name to Showmen's Trade Review starting with the December 29, 1934 issue, and the magazine was published continuously through October 19, 1957 when it was sold to the ''Motion Picture Exhibitor''. The publisher's set of bound volumes is held in the collection of the Academy of Motion Picture Arts and Sciences in Los Angeles, California. ''Showmen's Trade Review'' reflects the history of the United States through the motion picture industry and the films it produced in the period after silent films were replaced by black and white talkies, through the introduction of color, wide screens, drive-ins, CinemaScope and 3-D. The magazine was first published in the depths of the Great Depression. It chronicled the industry's struggles to cope with censorship under the Motion Picture Code, known as the Hays Code, and by churches, it told the story of America's battles and victory during World War II, and the return of prosperity during the late 1940s and 1950s. It told the story of U.S. popular culture from the film ''Hold Your Man'' with Clark Gable and Jean Harlow, featured in the first issue, through ''Jailhouse Rock'' starring Elvis Presley, featured in the final issue. Editorially, ''Showmen's Trade Review'' covered films in production and their box office performance after release. It covered studio, labor, and industry politics; industry relations with church and government; government policy; court cases affecting the film industry; hirings and firings; profiles of business executives; showmanship, sales and promotion; theatre furnishings and equipment purchase and maintenance; theatre safety, lobby display; admission prices; and concessions, and the important relationships of the motion picture industry with radio and television. Articles about showmanship advised theatre owners and managers how best to present movies to attract large and loyal audiences. ''Showmen's Trade Review'' was supported by advertisements from the movie studios for all their major motion pictures and many of the smaller films, as well as ads for theatre equipment such as film, sound and projection systems, seats, and ticket machines. Hotels, insurance companies, soft drink and liquor brands, and other publications also advertised. The magazine grew out of Chick Lewis' involvement in the early days of motion pictures. Lewis was born February 6, 1896 in Brooklyn, New York. He began working in the movie industry in 1909 as a "studio boy" at the Independent Moving Pictures (IMP) company on 56th Street in New York City, according to his editorial in the September 28, 1935 issue of ''Showmen's Trade Review''. Independent Moving Pictures was a movie studio and production company founded in 1909 by Carl Laemmle. On June 8, 1912, IMP and other independent companies were absorbed into the newly incorporated Universal Film Manufacturing Company with Laemmle as president. It became one of the original major Hollywood movie studios, now Universal Pictures, a subsidiary of NBC Universal. After years of producing and promoting films and live stage shows, in the late 1920s and early 1930s Lewis served as general manager for a circuit of movie theatres in Connecticut and New York. He called himself one of the "talkie pioneers" according to his editorial of March 21, 1953 in ''Showmen's Trade Review''. In 1928 Lewis was on the staff of the trade journal "Motion Picture News," according to his STR editorial of November 27, 1948. In 1928 he came up with the idea for a "Round Table," a publication for showmen that he said would break down "the barrier of silence between publication and subscriber." This was the genesis, but it took five years to grow into the magazine that became ''Showmen's Trade Review''. The first issues were published under the name ''Showmen's Round Table''. From May 1933, the offices of ''Showmen's Round Table'' were located at 152 West 42nd St. By July 1933, the magazine also had an editorial office in Hollywood, California. In June 1935, an editorial office in London, England was added. By July 1946, the magazine added an office in Sydney, Australia. With the July 28, 1934 issue, the New York editorial and advertising offices were moved to 1560 Broadway, New York City. With the December 29, 1934 issue, the name was changed to ''Showmen's Trade Review''. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Showmen's Trade Review」の詳細全文を読む スポンサード リンク
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